Right this minute, ask yourself, “What is my company’s Highest and Greatest Good”? If you are like most business leaders, you have never asked yourself that question. You might have asked “what is my mission”, but that is not the same thing. A mission is the result of a deep organizational commitment to achieve your greatest and highest good.
Most organizational leaders and managers came to their positions with the intent of accomplishing something GREAT. However, along the way they become burdened with tasks and responsibilities that are so significant that they are quickly overwhelmed by the ordinary at the expense of the extraordinary. Given the high cost of labor, it makes sense that organizations pile busy work on their leaders and managers. These “things that need to get done” have become the top priority of managers and leaders and soon they lose focus on achieving the extraordinary. How can they? They simply don’t have time to do GREAT things.
What would your organization do if funding, profit, and other matters were not an issue? Companies that aspire to make money by selling goods and services are focused on the instrumental value of their business. They are creating goods and services in order to make money. Money is the “value” for which they work. This is what we are taught from the time we set foot in business school.
Now let me ask this, if you knew that your organization would be financially successful no matter what you did, what would you do? What would you do for the sake of doing it. What is the thing you love? This may sound very Deepak Chopra but let me illustrate how this is at the core of free-market systems with a simple story of my father. My dad is the hardest working man I have ever met. He was a general contractor and if you ask him if it is possible to build a perfect house, he will tell you confidently that not only is it possible but he has built dozens of perfect homes. This is not my father bragging, this is him telling you the truth. My dad was a financially successful builder because he got up everyday and focused on building the perfect home. I can tell you from watching him, he was driven by his desire to create the perfect home. Profit was a wonderful and important benefit of him living his highest good. His highest good was to focus on fully self-actualizing through production, not as a result of production.